The industry is making moves to improve the situation, and has formed a consortium called the Open Travel Alliance (OTA). The OTA is producing XML message specification schemas to be exchanged between the trading partners, including availability checking, booking, rental, reservation, query services, insurance. This will improve matters, but not every travel company's applications can be expected to produce and consume OTA-compliant messages.
The SATINE project developed a secure peer-to-peer network that enables peers to deploy their semantically-enriched travel Web services and allows others to discover these services semantically.

The project also developed mechanisms to enrich ebXML (e-business XML) registries through OWL-S ontologies to describe the Web service semantics. OWL itself is a markup language for publishing and sharing data using ontologies on the Web. Ontologies are the vocabularies that allow machines to identify specific services or information. For example, a human operator would understand the term 'booking', but it needs to be defined in a special way for a machine to understand. "
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